Influencer marketing for brands that sell to the trades

Get your product in front of the contractors who buy it.

We put your brand on the HVAC, plumbing, electrical and construction channels that working professionals trust. Every creator is carefully vetted, so your budget reaches real buyers rather than empty views, and every campaign is tracked through to clicks, sign-ups and sales.

Request a proposal

A tailored plan for your product within 3 business days. No call needed.

  • 1 business day to reply
  • 3 business days to your proposal
  • Main audience in the US, Canada, the UK or Australia
Campaign plan Proposal

HVAC software launch

Prepared for your brand

Brand goal
Reach HVAC contractors
Creator profile
HVAC service tech · YouTube
Main audience
US & Canada · adult professionals
Format
Integration in a service-call video
Tracking
Unique link + code · 30-day report
Example plan

01The problem

Contractors are hard to sell to. Most influencer spend misses them.

You need more customers and more sales from the trades. Here's what gets in the way, and how we address it.

  1. Problem

    Professionals tune out ads.

    Contractors and technicians skip banner ads and rarely spend time on LinkedIn. Most aren't in the market on the day you need them to be.

    What we do

    We put your product inside videos they choose to watch, on a real job, recommended by someone they already trust. When they're ready to buy, yours is the brand they've seen working.

  2. Problem

    The right creators are hard to find.

    The best trades creators are busy running calls and jobs. Many have never had a sponsor, and most don't have a manager.

    What we do

    We identify and vet them for you. Trades only, with fit notes and audience details for every creator profile we recommend. You approve the plan, and we handle the rest.

  3. Problem

    Budgets get wasted.

    Spend goes to the wrong audiences, to younger viewers, or to follower counts inflated by bots. The result is views that never turn into sales.

    What we do

    We check who's watching and read the comments before you spend a dollar. Main audience in the US, Canada, the UK or Australia, and adults with buying power.

Built to drive sales, not vanity views.

02Who it's for

Built for brands that sell to the trades.

Who we work with

  • Field-service and job-management software
  • HVAC, plumbing and electrical products
  • Tools and testers
  • Building products
  • Workwear and boots
  • Truck and jobsite gear

The creators we'll put your product in front of

Service techs
HVAC, plumbing and electrical techs filming real service calls.
Shop owners
Owners of 1–20 truck businesses who discuss hiring, growth and operations.
Builders and remodelers
Job-site series that go from demo and rough-in to finish.
Truck and gear creators
Truck builds, boot tests and gear that has to survive the job site.

03Selective by design

Only the highest-quality trades creators make it into your campaign.

We would rather recommend three creators who fit than thirty who don't. Every creator must pass five checks, and audience size alone never qualifies anyone.

The Field Fit Check

  1. 01

    Genuine trade experience. Licensed or actively working in the trade, not just presenting it.

  2. 02

    The right markets. Their main audience is in the US, Canada, the UK or Australia, made up of adults with buying power. Your proposal shows the audience-country split for each creator profile.

  3. 03

    A professional audience. Comments show real technical discussion of parts, code and jobs, with no signs of bot activity.

  4. 04

    Consistent publishing. A steady upload schedule, so your video reaches an active audience.

  5. 05

    Credible sponsorships. A limited number of sponsors, and only products they would genuinely use.

Reasons we say no

  • A large channel with the wrong audience
  • Fake or bought engagement
  • Too many competing sponsors
  • No genuine trade experience
  • Poor-quality past sponsorships

If we can't find at least three creators who pass, we'll tell you directly rather than pad the plan.

04How it works

Five steps. You always know what's next.

  1. 1

    Tell us what you sell.

    Fill in the short form below. 2 minutes

  2. 2

    Get your proposal.

    Creator profiles, audience countries, format and tracking for your campaign. Names are shared once you're ready to proceed. Within 3 business days

  3. 3

    Approve the plan.

    We confirm availability with each creator, agree terms and put everything in one written agreement.

  4. 4

    They film, you approve.

    We write the brief with you. You see the draft before it goes live. We check that it's labelled as paid.

  5. 5

    Live, tracked and reported.

    We confirm it went up as agreed, with your tracking link and code in place. You receive a clear report at 30 days.

05Measurement

Every video is tracked back to your business.

  • Your own tracking link

    One for each creator, so clicks, trials and sign-ups show up in your analytics, not ours.

  • A unique code

    One for each creator, for viewers who hear it in the video or search for you later.

  • "How did you hear about us?"

    We'll help you add the creator's name as an option on your sign-up or checkout form.

  • A clear 30-day report

    Views, clicks, sign-ups and sales from the code or link, and what we'd do next.

We can't promise a set number of sales, and nobody honestly can. We can promise you'll see exactly what each video did.

06About

A small influencer marketing agency that only does the trades.

We're a new agency, so every deal gets our full attention. You deal with one person from the first email to the 30-day report. There's no hand-off to a junior account manager and no ticket queue. If anything needs attention, email us and we'll resolve it.

What we won't do

  • Recommend creators outside the trades
  • Recommend a channel on size alone
  • Promise you a set number of views or sales
  • Lock you into a retainer or a long contract
  • Run a sponsored post without a clear paid label

07FAQ

Clear answers

Something not covered? Email contact@fieldmediagroup.com.

How much does it cost?

Every campaign is quoted for your goals. You get one all-in price in writing before anything is signed. No retainer, no monthly fee.

How long does it take?

You receive your proposal within 3 business days. Once you approve the plan, most videos go live in about 3 to 6 weeks, depending on each creator's filming schedule and how quickly drafts are approved.

Do you share creator names upfront?

We share full creator details once you're ready to move forward. Your proposal shows the creator profiles, audiences and formats so you can judge the fit.

How do contracts work?

Each campaign gets one written agreement covering the videos, post dates, usage rights and payment terms. Nothing gets filmed until it's signed. No retainer, no lock-in.

You're a new agency. Why should I trust you?

A fair question. We can't show you a wall of client logos yet, so we're open about everything else: our process, how we vet creators and how every campaign is tracked. Your proposal lets you judge our thinking before you commit. And you deal with one person from the first email to the final report.

How do you handle ad disclosure (FTC, Ad Standards)?

Every sponsored post is clearly labelled as paid. Creators use the platform's paid-partnership tool, plus a clear spoken or on-screen mention. We follow FTC rules in the US and Ad Standards rules in Canada, and the local rules in the UK and Australia. We check every post before it goes live.

Do you only work with big creators?

No. We pick for fit, not size. A smaller channel watched mostly by HVAC professionals is often a better investment than a much larger general one.

Where are the creators' audiences?

In the US, Canada, the UK or Australia. That's a rule, not a rough guide. We only recommend creators whose main audience is in one of those four countries and whose viewers are adults with buying power. Your proposal shows the audience-country split for each creator profile.

What kinds of brands do you work with?

Brands that sell to people in the trades. That means field-service and job-management software, HVAC, plumbing and electrical products, tools and testers, building products, workwear and boots, and truck and jobsite gear. If your buyer is a contractor, a tech or a shop owner, we're a fit.

I run an HVAC or plumbing company. Can you get me local customers?

Probably not, and we'd rather say so up front. The creators we work with reach other pros in the trades, not local customers. If you sell a product or software to the trades, we can help. If you want more local service calls, a local marketing agency is a better fit.

What do all these terms mean?
Integration
a paid segment inside a creator's normal video, usually 60–90 seconds.
Dedicated video
a whole video built around your product.
Usage rights
your right to reuse the creator's video in your own ads, for a set time.
Whitelisting
running ads from the creator's own account, so they show up under their name.
Exclusivity
the creator agrees not to promote your competitors for a set time.
Paid label
the "Paid partnership" tag plus a clear mention. This is required by the FTC (US) and Ad Standards (Canada).

08Contact

Tell us about your product.

We reply within one business day, and your tailored proposal follows within three.

All fields are required unless the label says "(optional)".

We'll send your proposal here.

So we can see what you sell before we pick creators.

This is the most important part. It's how we match the right trade.

So we know how fast to move. It isn't a commitment.

Only if you'd rather talk. We'll never cold-call you.

We only use this to reply to you. No newsletter, no sharing your info.

Creator in the trades?

If you run an HVAC, plumbing, electrical or construction channel, we can pitch you to brands your viewers use. No fee to creators. Brands pay us.

Send us your channel